Can Social Media Grow Your Blog Quickly?

I’m now on social media!

As a part of my learn to blog project, I’ve been reading up about tips and tricks to help make your blog a better experience for your readers. Of course, social media is an integral part of connecting with your community. However, I want to use this opportunity to run a little experiment to find out which platforms are most effective.

So after doing some research, I compiled the most heavily suggested platforms for bloggers and some of the advice successful bloggers have given for using the platforms. My goal is to try these out in the way they recommend and see if it really does drive traffic and engagement on my blog. Without further ado, I present to you my preliminary findings (and handles) for social media platforms for bloggers.

Pinterest

I was shocked to find that Pinterest seems to be the bread and butter for bloggers. As someone who phases in and out of using it personally, I didn’t really understand how I could promote my content there. The best description I found was that Pinterest is a visual search engine that operates outside of the limits of SEO (Search Engine Optimization: the metric that Google uses to decide which results to show first when you search something).

Pinterest has its own internal search algorithm that can give you a shot to be seen. Also, in terms of longevity, your content is even more evergreen. As long as someone searches for something that’s similar to your pin, it has a chance to be seen.

There’s also plenty of data about when and how often to post. The general consensus of what I found was posting 5-10 pins a day was most effective for getting seen and the best time to be seen was between 8-11 PM EST. I found a really useful (and free!) downloadable Pinterest guide linked in this post that told me more than I knew about Pinterest.

I started posting pins I created on Canva twelve hours ago. Each pin has two views and one has one save. I focused on big fonts and clear presentation. Definitely more visibility than I was expecting for someone who doesn’t follow anyone yet.

Would you pin it? I’m still trying to get a feel for what’s “pinnable” and what’s not.

Find me on Pinterest: jacquelineofalltradesblog

Instagram

Instagram is everywhere. It’s not a surprise it’s recommended, although the ways to scale on it seem to be different than Pinterest.

The key to Instagram seems to be 1) a strong hashtag game and, 2) following similar accounts to yours. I still have yet to figure out which hashtags work. Once I find out, I’ll do a deep dive on what I find to help you all too.

Also, stories? I’ve never posted a story on my personal Instagram, so I have no idea what I’m doing there. Let’s find out together.

I made my Instagram so I could post my time lapse of my calligraphy attempts, I expect to put more content there soon!

Find me on Instagram: jacqueline.ofalltrades

Facebook

Okay, so I actually had no idea how to grow a Facebook page besides promoting it. As a broke college student, paying for views is not within the budget. Enter facebook groups.

Facebook groups that promote bloggers are a great way to find similar creators and discover new blogs. They work in a you-scratch-my-back-I-scratch-yours kind of way. Nevertheless, some of these groups are over 30,000 bloggers, so that’s a big audience that can potentially see your content. Here’s a list of recommended blogging groups.

Some pages let you join as your blog page, where others you join as your personal account. I’m having trouble joining any with my blog page at the moment – I wonder if it has to do with the fact I have only 2 likes on the page. Once I figure this out and can join groups, we’ll revisit my findings.

Find me on Facebook: @jacquelineofalltradesblog

Twitter

To me, Twitter is the chaotic evil of social media. I stopped using it about five years ago. I’m going to have to really be convinced it’s worth my time to get one. Sources seem mixed and with other platforms being recommended more heavily, I’m staying away for now until I learn more.

Do any of you have a Twitter for your blog? Does it actually help engagement?

Goodreads

Goodreads is really only relevant to me because of Project 4. It’s basically a virtual book club: you can share what you’re reading, reviews on what you have read, and join chats all about it. Honestly, I’m looking forward to talking about the books I read more with others. I created a bookshelf with my list of classics and I expect to be retroactively posting my reviews.

The only downside is that it can mess with your SEO. Basically if you post the same review on your blog as you do on Goodreads, Google is going to recognize the duplicate content and likely display the Goodreads search result before your blog (since it’s a bigger website Google finds it to be more relevant). There is a solution which is to write different reviews. For me, I think my Goodreads reviews will be shorter and more about how the book made me feel. Here’s an interesting article about this problem.

Find me on Goodreads: jacqueline-of-all-trades

Bloglovin’

I’m very mixed on Bloglovin’. It’s a one-stop-shop for blogs where a reader can read their favorite blogs from a variety of platforms. On one hand, that’s great. Finding people who like to read blogs is perfect for what you’re doing. On the other hand, I’m pretty sure you’ll have the same problem as you do with Goodreads. Will Google recognize the Bloglovin’ content as the original?

I’m not really sure on that. So for that reason, I need to do more research before I can be convinced the platform helps more than it harms.

Do you use Bloglovin’? What’s your experience been? I’d love to know especially since I’ve never used the platform myself.

So with that, I enter my social media journey. I’d love to hear from you guys though: what’s your experience been with using social media?

Also, follow me or drop your usernames in the comments down below! I’m looking for accounts to follow!

Facebook | Instagram | Pinterest | Goodreads

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